PRIDES TO PERFORM 10TH ANNIVERSARY GALA

PRIDES TO PERFORM 10TH ANNIVERSARY GALA

The OLYMPUS PEN Scottish Fashion Awards have announced that top Scottish band PRIDES will perform at the 10th Anniversary gala being held in London at the Corinthia Hotel on 3rd September.

The event will be hosted by Laura Whitmore and attended by some of the UK's top fashion, design and creative talent who hail from Scotland.

Acclaimed for being an incredible live act, PRIDES completed an impressive UK tour, conquering the festival circuit this summer with T in the Park, Glastonbury, Leeds, Reading and Latitude Festival. They released their debut album, complete with hits such as the triumphant 'Messiah', 'Higher Love' and the catchy 'Running Wild' on the 10th July and will be releasing their new single, Little Danger, on the 18th September, making them a bit of an unstoppable force in the music industry.

PRIDES is a world less concerned with hipster cool than getting songs hotwired into the listener's brain, with a canny undertow of complex emotional resonance burrowed into their instantly appealing future classics.

"I think our songs lend themselves to playing live, where everyone is open and ready to party,” says singer/keyboardist Stewart Brock. "Therefore we are really excited to be performing at the Scottish Fashion Awards. It's great to see any form of Scottish talent being supported like this, plus we get to get suited and booted, which is like our favourite thing to do. In the words of David Bowie; "Fa-fa-fa-fa-FASHION".

Although their two keyboards/one drummer line-up places them in a new breed of artists redefining what it means to be a band alongside Chvrches and Bastille, PRIDES' sound has more in line with predecessors such as The Cure and Tears For Fears.

"I love those '80s bands who are energetic, poppy and immediate, but there's a depth to them that you maybe don't hear on first listen,” explains Stewart, PRIDES' lyricist. "I want to recreate that feeling of brutal honesty dressed up in a charming appearance.”

Also joining the line up is 16-year-old Scottish R&B/Soul singer/songwriter Tallia Storm. Discovered by Sir Elton John at just 13 years of age, Tallia Storm has been performing across the globe with support from legends like Nile Rodgers who hailed Tallia as 'one of my favourite new acts in the world'.

She belts out strong soulful melodies, with an R&B groove that simply defies her teenage frame and has received critical acclaim from her debut EP from a variety of music bibles such as Vibe, MTV, Mobo.com, HitTheFloor to name but a few. Already with an allegiance of fans in tow, her quirky sense of fashion draws the column inches too, but it's her unique soulful signature that draws them in. Tipped for big things in 2015 in The Sun's '10 Acts to Watch in 2015', she's also about to release her debut fictional novel entitled 'Pop Girl', published by Scholastic UK on 2nd October.

Finally in charge of the decks at what has been dubbed 'Scotland's fashion Oscars', is DJ Charles who is no stranger to the international party circuit having spent the last 8 years travelling the world, playing the most exclusive clubs and events.

Currently resident at Bodo's Schloss and Arts Club in London, Charles has played for such luminaries as Bruno Mars, Tinie Tempah, Prince Harry, Victoria's Secret, Jay Z and David Beckham. The complete package, this young maverick will not disappoint the evening as the official DJ to the 'Highland Gathering'.

The acts will perform after the prestigious awards ceremony, which have been judged by a panel of top flight fashion industry leaders including, Katie Grand, Editor in Chief, LOVE Magazine; supermodel Stella Tennant; Caroline Rush CBE, Chief Executive of The British Fashion Council; Sara Maino - Head of New Talent, Italian Vogue; Mickey Boardman - Editorial Director, Paper Magazine (NYC); Jo Elvin – Editor, Glamour; Justine Picardie - Editor-in-Chief, Harpers Bazaar; Natasha Pearlman – Editor, Grazia; Jane Bruton - Deputy Editor & Lifestyle Director The Daily Telegraph; Jessica Bumpus - Fashion Features Editor Vogue.co.uk and Colin McDowell MBE to name but a few. (See full judging panel here http://www.scottishfashionawards.com/judges.php ). The event will be co-hosted by the RT Hon David Mundell MP Secretary of State for Scotland and Chairman and awards founder Dr. Tessa Hartmann.

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